Glamour
Though the Snuggie infomercial has been parodied widely on television and the Internet, the company saw a marketing opportunity and took it. "People just took it to the next level, and we decided to go with them," said Linda Hotz of the Allstar Marketing Group, the company that makes the Snuggie.
Photos: Sacha Baron Cohen's Outrageous Brüno Promotions
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